Middle-aged Japanese men tend to be stereotyped as wearing dull business suits, but now a growing number of men's fashion magazines and convincing men that style matters. Besides dispensing tips on wardrobe coordination, beauty treatments, and applying basic makeup, the magazines run special features on becoming cool from within through fasting, proper etiquette, and refined leisure pursuits.
Some men who follow these prescriptions say they not only look more stylish but are also feeling more self-confident, performing better at work, and getting healthier as a result. A growing number of products and services are targeted at Japanese men aged from their early forties through early fifties, and brands use the new swathe of men's magazines to achieve this. Magazines like GQ Style, Men's Vogue, Officiel Homme, Leon, Gentry, Straight and Uomo contain advice on face washing, skin care, table manners, dating requirements and colour diagnosis - everything the modern thinking man needs to survive in highly competitive business and social contexts.
No comments:
Post a Comment